Established in 1959
- Diverse Marketing Mission Statement
- "To be your trusted partner by providing a tailored experience delivering top results with integrity."
- Diverse strongly believes in...
- "Maintaining a culture of empowerment, teamwork, and opportunity for personal and professional growth."
- We offer a helping hand...
- "To actively give back to our community and provide a fair return to all people involved."
1950s Diverse Marketing was started by my grandfather, Edward Everett Hardin IV, who began by selling toys in the South-West region of the United States. Ed was a charismatic man who could have seamlessly been a character on Mad Men. He loved entertaining, the toy industry, and most importantly the art of sell. This was a time before the division of gift and mass, a toy salesman just sold the same product to everyone. This was also a time without Walmart, Target, Toys”R”Us, and of course Amazon. Ed and his team sold regional department stores, hardware stores, and independents. The tradeshow circuit was also very different, NYTF was a month long. The toy building was located on 5th Avenue, the place of toy commerce. The 1950s saw significant success through print and TV marketing, the toy industry was no different. Items such as the Frisbee and Barbie had just been introduced and resonated with a post-World War II America. Diverse Marketing was poised to grow in the Southwest Market!
1960s The 1960’s were a golden era for toys. Kids had way more toys to choose from compared to previous decades and parents spent more, combine that with bigger families in general and that led to an influx of cash streaming into the toy industry! Manufacturer rep groups like Diverse were popping up in every major city. Diverse Marketing was able to grab a new up and comer called Kenner, who had a new brand called G.I Joe and that gave us the credibility we needed to attract the premier toy companies in all of the four operating states (TX, OK, LA and AR). This was also the decade of the first Walmart store (1962) in Rogers, Arkansas. This chain would change the landscape of the toy industry and therefor Diverse Marketing!