Our History

Established in 1959

Diverse Marketing Mission Statement
"To be your trusted partner by providing a tailored experience delivering top results with integrity."
Diverse strongly believes in...
"Maintaining a culture of empowerment, teamwork, and opportunity for personal and professional growth."
We offer a helping hand...
"To actively give back to our community and provide a fair return to all people involved."

1950s Diverse Marketing was started by my grandfather, Edward Everett Hardin IV, who began by selling toys in the South-West region of the United States. Ed was a charismatic man who could have seamlessly been a character on Mad Men. He loved entertaining, the toy industry, and most importantly the art of sell. This was a time before the division of gift and mass, a toy salesman just sold the same product to everyone. This was also a time without Walmart, Target, Toys”R”Us, and of course Amazon. Ed and his team sold regional department stores, hardware stores, and independents. The tradeshow circuit was also very different, NYTF was a month long. The toy building was located on 5th Avenue, the place of toy commerce. The 1950s saw significant success through print and TV marketing, the toy industry was no different. Items such as the Frisbee and Barbie had just been introduced and resonated with a post-World War II America. Diverse Marketing was poised to grow in the Southwest Market!

1960s The 1960’s were a golden era for toys. Kids had way more toys to choose from compared to previous decades and parents spent more, combine that with bigger families in general and that led to an influx of cash streaming into the toy industry! Manufacturer rep groups like Diverse were popping up in every major city. Diverse Marketing was able to grab a new up and comer called Kenner, who had a new brand called G.I Joe and that gave us the credibility we needed to attract the premier toy companies in all of the four operating states (TX, OK, LA and AR). This was also the decade of the first Walmart store (1962) in Rogers, Arkansas. This chain would change the landscape of the toy industry and therefor Diverse Marketing!

Our Progress

Diverse Marketing was established in 1959 with the sole purpose of offering the retail market with the best toy,gift, and sport product. Since its conception to now Diverse has become a nationally reknowned rep group and a leader in the toy rep industry. Take a moment to see company's pathway to success.

  • 1959
  • 13 June, 1959
    Company Founded by Edward Everett Hardin.
  • 1970
  • 05 June, 1972
    Expanded to more territories in the SouthWest Region.
  • 1980
  • 1 June, 1983
    Edward Hardin IV decides to join Hild & Associates.
  • 05 August, 1988
    Hild & Associates becomes Premier Toy Reps of Southwest
  • 1990
  • 05 August, 1992
    Greg Hardin joins the Company.
  • 1 June, 1996
    Diverse Marketing buys Hugh McConnell and Associates to form the Diverse Marketing Gift Division.
  • 2000
  • 13 October, 2002
    Wes Hardin joins Diverse Marketing.
  • 1 June, 2007
    Diverse Marketing acquires PMR/Freeman Force.
  • 2008
    Diverse Marketing acquires several small speciality toy rep firms in the mid-west form the Diverse Marketing Midwest.
  • 2010
  • 2010
    Diverse Marketing opens the first ATL showroom and Southeast division.
  • 2012
    Diverse Marketing acquires Division III to form Diverse Marketing's Licensed Sports Division.
  • 2013
    Diverse Marketing opens the Los Angelos, CA office and the New York, NY office.
  • 2014
    Diverse Marketing opens the Seattle, WA office to service key accounts in the region.
  • 13 October, 2014
    Diverse Marketing has grown to cover 34 states and 3 showrooms.
  • 01 May, 2015
    Diverse Marketing continues to grow with coverage of sales reps across the country.
  • 2016
  • 01 Jan, 2016
    Diverse Marketing opens new showroom in Las Vegas Market Center!
  • 01 Mar, 2016
    New strategy move and acquires two great rep groups to be apart of the Diverse Family!

We're continuing to grow with over 100 sales reps across the country!!

Make us your sales consultants!!

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